
Historical Highlights
A treasured theater, historic hotel, bustling train depot and marine railway – all distant memories, but not anymore. Journey back to witness these landmarks the way they once were.
How to take the Walking Tour
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Go to phone settings and turn on location services
Downloading the Adobe Aero app is recommended prior to visiting a location on the map
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Click the hyperlink to that location
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Aim your phone at that location to see history come to life
The augmented reality mobile experience will vary by phone. Experiencing problems? Try these troubleshooting tips.
Troubleshooting Tips
- Check here to see if your phone is compatible.
- If you haven't already, download the Adobe Aero app.
- When moving from the first tour stop to the next, make sure to close the tab from the last stop before clicking the link to the next stop.
- Load times may vary by location, so please wait up to 20 seconds. If it’s still not loading the augmented reality experience, close out and click the link again.

take our historic walking tour
As you make your way from place to place, click each hyperlink below to view the historical placard on your phone. Look for the 3D icon to fully immerse yourself and go back in time.

City Hall | 1886
View Experience on Mobile | 174 E. Wisconsin Avenue
Designed by Milwaukee architect George B. Ferry, this was originally the civic center of Oconomowoc and, over the years, has housed city offices, the police and fire departments... learn more
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City Hall
174 E. Wisconsin AvenueDesigned by Milwaukee architect George B. Ferry, this was originally the civic center of Oconomowoc and, over the years, has housed city offices, the police and fire departments, and a community auditorium. Dances and plays were held on the second floor, which was later used as a courtroom and as city council chambers. City business is still conducted here. City Hall building was placed on the National Register of Historic Places in 1980. The award-winning restoration/expansion of the building was completed in 1983 at a cost of approximately $1.8 million.


Wizard of Oz Plaza | 2019
View Experience on Mobile | 168 E. Wisconsin Avenue
We’re off to see the Wizard! Oconomowoc has a special relationship with MGM’s classic 1939 film, The Wizard of Oz. The movie had its “World Premier Showing” on... learn more
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Wizard of Oz Plaza
168 E. Wisconsin AvenueWe’re off to see the Wizard! Oconomowoc has a special relationship with MGM’s classic 1939 film, The Wizard of Oz. The movie had its “World Premier Showing” on August 12 at the Strand Theatre before the official opening at Grauman’s Chinese Theatre in Hollywood on August 15. According to an MGM spokesperson, the studio wanted an idea of how Middle America would react to the film. The film's composer, Herbert Stothart, who won an Oscar for his work on the score, had a vacation home on Okauchee Lake. Every five years, the city shuts down a portion of Wisconsin Avenue, sets up an enormous viewing screen at one end, and invites the community to enjoy the movie. Hundreds of adults and children once again are caught up in the story and music. In August 2024, to commemorate the 85th anniversary of the premiere, the City of Oconomowoc refurbished these statues and renovated this space. The American Film Institute ranked the film at #10 in their list, "The 100 Greatest American Films of All Time."


Strand Theater | 1921
View Experience on Mobile | 144 E. Wisconsin Avenue
In 1939, MGM wanted to know how middle America would react to its newest film. And so, Oconomowoc was selected for the world premiere of the Wizard of Oz, at... learn more
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Strand Theater
144 E. Wisconsin AvenueIn 1939, MGM wanted to know how middle America would react to its newest film. And so, Oconomowoc was selected for the “World Premier Showing” of the Wizard of Oz, at the legendary Strand Theater. Today, this theater no longer exists, but the film lives on with families coming together for an outdoor screening every five years.


Chase Bank | 1875
View Experience on Mobile | 138 E. Wisconsin Avenue
This early building once served as a livery stable for the townspeople, then later for the Jones House hotel which stood on the corner west of here. By 1920... learn more
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Chase Bank
138 E. Wisconsin AvenueThis early building once served as a livery stable for the townspeople, then later for the Jones House hotel which stood on the corner west of here. By 1920, it became the Oconomowoc Wooden Toy Horse Company, a maker of rocking horses. In 1925 the First National Bank purchased the building and substantially remodeled it, adding a façade of Bedford stone and Minnesota pearl pink granite. The name has been changed several times over the years, becoming Chase Bank in 2004.


Majestic Hotel | 1915
View Experience on Mobile | Northeast corner of Wisconsin Avenue and Main Street.
Several American Indian trails crossed here, and until 1975 a hotel and other establishments occupied the site. The first, the La Belle House, with white frame construction, opened in 1850. It was... learn more
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Majestic Hotel
Northeast corner of Wisconsin Avenue and Main Street.Several American Indian trails crossed here, and until 1975 a hotel and other establishments occupied the site. The first, the La Belle House, with white frame construction, opened in 1850. It was destroyed by fire in 1875, along with other portions of the downtown. After the fire, the lot was vacant until 1887, when a second hotel, the Jones House was built. It was updated and renamed the Majestic Hotel in 1915. It had a two-story open porch on two sides with the first floor used for dining and the second floor for hotel guests. In addition, local bands played from the second floor porch for street dances held at the intersection below. With a series of hotel owners, name changes, and renovations, the buildings on this site played a long and colorful role in city history. The last hotel, the Oconomowoc Inn, was condemned and razed in 1975. The Village Green is presently the site of many community activities.


Fay Block | 1869
View Experience on Mobile | Southeast corner of Wisconsin Avenue and Main Street.
This triangular building, constructed by George W. Fay in 1869, is one of the most iconic sites in the community. Originally constructed of brick, the exterior and interior... learn more
This triangular building, constructed by George W. Fay in 1869, is one of the most iconic sites in the community. Originally constructed of brick, the exterior and interior have been remodeled several times. At the time this structure was built, the term “block” was used to denote a building that housed several units. Summit Bank was originally located where Veterans Park is today before it moved to this building in 1870. After 115 years at this corner location, the bank moved to its current site one block west and is now known as Bank Five Nine, reflecting its founding year. Throughout its history, the bank has remained an independent, locally-owned community bank. Bank Five Nine is the second oldest bank in the state of Wisconsin. Since 1993, the headquarters for Rocky Rococo Restaurants has occupied the first floor, while other businesses can be found on the second floor.


Mann Block | 1871
View Experience on Mobile | 102-110 N. Main Street
This three-story Italianate building has always included shops and businesses on the first two floors. In the past, the third floor was used for an armory, social gatherings... learn more
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Mann Block
102-110 N. Main StreetThis three-story Italianate building has always included shops and businesses on the first two floors. In the past, the third floor was used for an armory, social gatherings, public meetings, and theatrical performances. Note the large double-bracketed cornices along the roof line, as well as the niche with the date 1871 on the east wall. An extensive renovation was completed in 2019, including new windows and a black façade on the street level, as well as interior reconstruction.


Old Main Street | 1870
View Experience on Mobile | 125-139 N. Main Street
This area was once the site of several significant early Oconomowoc businesses including the Peter Klos Saloon, Wegener’s Restaurant, Marine Railway boat shed... learn more
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Old Main Street | 1870
125 - 139 N. Main StreetThis area was once the site of several significant early Oconomowoc businesses including the Peter Klos Saloon, Wegener’s Restaurant, Marine Railway boat shed, and Hugo Lorleberg’s Hardware Store. Established in 1870, Lorleberg’s occupied the center building at 131 N. Main St. until 1970 when it moved to a new building on E. Wisconsin Ave. Lorleberg’s is the oldest, continuously operating retail business in Oconomowoc.


Cable Car Marine Railway | 1901
View Experience on Mobile | 138 N Main Street
In the early 1900s, a marine railway was constructed just north of what is now Veterans Memorial Park, allowing boats to be portaged across the 200-foot isthmus between Fowler Lake and Lac La Belle. Boats were floated onto... learn more
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Cable Car Marine Railway
138 N Main StreetIn the early 1900s, a marine railway was constructed just north of what is now Veterans Memorial Park, allowing boats to be portaged across the 200-foot isthmus between Fowler Lake and Lac La Belle. Boats were floated onto a submerged platform, which was then pulled by a cable across the street. Traffic was temporarily halted as the boats made their slow crossings, were unloaded, and the platform and cable system returned to the opposite side. The railway accommodated vessels ranging from small sailboats to large naphtha-powered launches that operated regularly. Groceries, ice, and mail from the post office were loaded aboard, along with any passengers wishing to travel through the chain of locks and lakes. The excursion boat offered a 12-mile journey for just 25 cents.


Veterans Memorial Park | 2015
View Experience on Mobile | 200 N. Lake Road
This community park honors all veterans, both living and deceased. The Oconomowoc Area Veterans Group, Inc. provided all services and costs connected to raising the money for the park’s... learn more
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Veterans Memorial Park
200 N. Lake RoadThis community park honors all veterans, both living and deceased. The Oconomowoc Area Veterans Group, Inc. provided all services and costs connected to raising the money for the park’s completion. A three-story water-powered grist mill was located at this site from 1857 to 1936. Located north of the entrance to Veterans Memorial Park but razed in 1988, were three buildings known as the “Library Complex.” These buildings were considered Oconomowoc’s original downtown business district. Early businesses once housed in these buildings included a hardware store, a general store, a bank, City Hall, the post office, and the Telephone Co. among others. The complex also served as the public library/museum for many years.


Zion Episcopal Church | 1889
View Experience on Mobile | 237 N. Lake Road
The land for the church was donated by John S. Rockwell, the “Father of Oconomowoc." The Romanesque limestone church that you see here replaced an earlier red brick structure... learn more
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Zion Episcopal Church
237 N. Lake RoadThe land for the church was donated by John S. Rockwell, the “Father of Oconomowoc." The Romanesque limestone church that you see here replaced an earlier red brick structure. Zion’s beautiful peninsula setting on the lake is one of the city’s outstanding landmarks.


Gould Residence | 1889
View Experience on Mobile | 238 N. Lake Road
The original structure was remodeled in 1899 by David Gould, a St. Louis millionaire. Inside, the sixteen-room mansion was fitted with eleven fireplaces. The once broad lot had sunken... learn more
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Gould Residence
238 N. Lake RoadThe original structure was remodeled in 1899 by David Gould, a St. Louis millionaire. Inside, the sixteen-room mansion was fitted with eleven fireplaces. The once broad lot had sunken gardens and tennis courts. It has gone through at least two renovations since that time.


Scudder’s Cottage | 1895
View Experience on Mobile | 307 N. Lake Road
Built by Captain John Scudder from St. Louis as a summer home, the house has a huge veranda on two sides that makes it appear half again as large. It was known as “Scudder’s Cottage,” and... learn more
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Scudder’s Cottage
307 N. Lake RoadBuilt by Captain John Scudder from St. Louis as a summer home, the house has a huge veranda on two sides that makes it appear half again as large. It was known as “Scudder’s Cottage,” and remained in the family until around 1920 when it was purchased by Caroline Kohl, a prominent Oconomowoc resident. In 1922 the Freemasons purchased the mansion to be used as their lodge for the next 92 years. Extensive remodeling from 2016 to 2019 by new owners returned the mansion to its former glory. Notice the exceptional widow’s walk on the highest point of the home, the oval window in the triangular gable, and on the south side, the beautiful porte-cochere, a roofed structure that allows vehicles to pass through.


Brookings Mansion | 1889
View Experience on Mobile | 317 N. Lake Road
Built by H. G. Brookings, a St. Louis businessman, the Queen Anne-style mansion was used as a summer home for the family until the 1920s. By 1955, the third floor and part of the second... learn more
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Brookings Mansion
317 N. Lake RoadBuilt by H. G. Brookings, a St. Louis businessman, the Queen Anne-style mansion was used as a summer home for the family until the 1920s. By 1955, the third floor and part of the second floor had been converted to apartments. The massive three-story octagonal tower has an unusual porch, opening on three sides on the top floor.


Peck Mansion | 1882
View Experience on Mobile | 318 N. Lake Road
This was the former site of the Harold Peck mansion. Harold was one of the sons of Philip and Mary Peck. Harold died during the construction of the mansion. The home was completed by his widow for... learn more
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Peck Mansion
318 N. Lake RoadThis was the former site of the Harold Peck mansion. Harold was one of the sons of Philip and Mary Peck. Harold died during the construction of the mansion. The home was completed by his widow for $15,000 becoming one of the most expensive mansions in the area at that time. In 1991 the home was razed and a condominium was built in its place.


Draper Hall | 1870
View Experience on Mobile | 333 N. Lake Road
This condominium was formerly the site of Draper Hall, a small roadside hotel that was later remodeled into a large, rambling hotel with a seven-column colonnade across the front. The columns were three... learn more
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Draper Hall
333 N. Lake RoadThis condominium was formerly the site of Draper Hall, a small roadside hotel that was later remodeled into a large, rambling hotel with a seven-column colonnade across the front. The columns were three stories tall. Famous guests included Grover Cleveland, Spencer Tracy, and Marshall Field. In the 1870s, it had 46 rooms, later remodeling doubled that number. The hotel passed through several owners and was finally razed in 1967. Draper Hall Condominiums were built in 1972.


Hitchcock House | 1882
View Experience on Mobile | 404 N. Lake Road
This was the home of J. C. Hitchcock, who was in the hardware business. The grounds had a large mineral spring which furnished the home with drinking water. The Swiss Cottage style... learn more
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Hitchcock House
404 N. Lake RoadThis was the home of J. C. Hitchcock, who was in the hardware business. The grounds had a large mineral spring which furnished the home with drinking water. The Swiss Cottage style home was designed by Milwaukee architect James Douglas, as was its next-door neighbor to the right. Both homes have the same floor plan.


Catherine Clark Home | 1881
View Experience on Mobile | 412 N. Lake Road
In 1879 Mr. Martin B. Medbery transferred this property to his wife. Built by Eunice Medbery, this house with its roof and stick-style gable is typical of architect James Douglas’ work. In 1942, Catherine... learn more
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Catherine Clark Home
412 N. Lake RoadIn 1879 Mr. Martin B. Medbery transferred this property to his wife. Built by Eunice Medbery, this house with its roof and stick-style gable is typical of architect James Douglas’ work. In 1942, Catherine Clark, founder and owner of Brownberry Ovens, and her husband Russell purchased this residence. Many recipes for her nationally recognized breads were developed in the kitchen of this home.


Fuller House | 1884
View Experience on Mobile | 423 N. Lake Road
This Queen Anne Revival-style home was built by G. W. Fuller of Chicago. The north wall has an unusual window layout, a scroll-cut decorative panel at the third-floor... learn more
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Fuller House
423 N. Lake RoadThis Queen Anne Revival-style home was built by G. W. Fuller of Chicago. The north wall has an unusual window layout, a scroll-cut decorative panel at the third-floor level, and ornamental shingle siding.


Townsend/Peck Home | 1846
View Experience on Mobile | 430 N. Lake Road
The southern portion of this home was built in 1846 by Martin Townsend for his son, Dr. Hosea Townsend, the city’s first resident physician. In the 1850s, it was purchased by Dr. William Warner, who built an... learn more
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Townsend/Peck Home
430 N. Lake RoadThe southern portion of this home was built in 1846 by Martin Townsend for his son, Dr. Hosea Townsend, the city’s first resident physician. In the 1850s, it was purchased by Dr. William Warner, who built an addition to the north. Later, Rev. Ezra Jones, rector of Zion Episcopal Church, purchased the property, added a second story on the north end, and opened a school for boys. The property was purchased by Dr. Orlando W. Wight in 1869 but was sold again in 1872 to Mary Peck, the widow of Philip Peck, who had acquired great wealth in early Chicago real estate. Mr. Peck died from injuries sustained during the Great Chicago Fire of 1871. Mary became one of Oconomowoc’s greatest boosters. She sold the home to her son Clarence who added the ten Ionic columns, reportedly from the 1893 Chicago Columbian Exposition. This was the last major expansion of the home. The gazebo on the shoreline was part of a judging stand for yacht races. In 1923, the mansion was sold to John and Lenore Stevens. They divided the house in 1927 and sold the original southern portion, which was remodeled in 1979. The northern building was later remodeled in 1988. Both houses were added to the National Register of Historic Places in 1988. The two sections of the house were rejoined in 2010.


John and Lavinia Rockwell Park | 2021
View Experience on Mobile | 517 N. Lake Road
Oconomowoc's first log cabin was erected on this site in 1837 by Philo Brewer. A few years later, John S. Rockwell and his wife Lavinia purchased the property and... learn more
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John and Lavinia Rockwell Park
517 N. Lake RoadOconomowoc's first log cabin was erected on this site in 1837 by Philo Brewer. A few years later, John S. Rockwell and his wife Lavinia purchased the property and lived here together until Lavinia died in 1852. John continued to reside here with his second wife Anna until he died in 1863. The park honors the Rockwell Family for its many contributions to the Oconomowoc community. In his lifetime, Rockwell and his partners financed a grist mill, a dam, and a lumber mill and donated land to numerous churches. In addition, Rockwell gave land for a girls' boarding school and Oconomowoc's cemetery.


Lake Road Dam | 1837
View Experience on Mobile | 731 N. Lake Road
The first dam was built in 1837 near where the bridge is today, but it washed out and was rebuilt several times. A sawmill and gristmill were also located here. A navigational lock used to... learn more
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Lake Road Dam
731 N. Lake RoadThe first dam was built in 1837 near where the bridge is today, but it washed out and was rebuilt several times. A sawmill and gristmill were also located here. A navigational lock used to raise and lower boats was built between the two lakes in 1885. The lock was later demolished because it drew down the level of the lake to such an extent that the operation of the flour mill was affected.


Knollward | 1928
View Experience on Mobile | 800 N. Lake Road
This imposing mansion has been called the finest example of French Provincial architecture in the Midwest. It was built in 1928 by Marjorie Ward, the adopted daughter of mail-order mogul... learn more
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Knollward
800 N. Lake RoadThis imposing mansion has been called the finest example of French Provincial architecture in the Midwest. It was built in 1928 by Marjorie Ward, the adopted daughter of mail-order mogul A. Montgomery Ward of Chicago. The original cost was $80,000. A northern addition was constructed in 1932 after Marjorie’s marriage to Robert Baker. Knollward then served as a residential care facility from 1961 to 1996. In 1998, the original property was divided into four lots, all of which, including the Marjorie Ward Baker home, are now privately owned.


Clark Estate | 1873
View Experience on Mobile | 128 E. Lisbon Road
This Gothic Revival house was once home to Emory A. Clark, a Chicago furniture manufacturer. It was moved to this site from the east shore of Lac La Belle. Many additions have changed its... learn more
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Clark Estate
128 E. Lisbon RoadThis Gothic Revival house was once home to Emory A. Clark, a Chicago furniture manufacturer. It was moved to this site from the east shore of Lac La Belle. Many additions have changed its original design. However, unique lancet windows framed by pierced, scroll-cut bargeboards on the gables remain.


Mon Bijou | 1879
View Experience on Mobile | 351 E. Lisbon
This Gothic Victorian mansion was built as a summer home by Peter and Henry Schuttler, Chicago wagon manufacturers. Peter married into the Anheuser-Busch brewing empire. The estate... learn more
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Mon Bijou
351 E. LisbonThis Gothic Victorian mansion was built as a summer home by Peter and Henry Schuttler, Chicago wagon manufacturers. Peter married into the Anheuser-Busch brewing empire. The estate included about 160 acres of forest and farmland. A large flower garden and lawn area once connected the mansion with the north shore of Fowler Lake. In 1988, the mansion was extensively renovated and operated as a thirteen-room bed and breakfast inn. Condominiums now occupy a significant portion of the original grounds. Then called Pine Terrace, the structure was placed on the National Register of Historic Places in 1987. The building is once again known by its original name and serves as a bed and breakfast.


Fowler Park | 1945
View Experience on Mobile | 500 Oakwood Avenue.
Prior to 1851, a portion of this park served as a cemetery. The property changed hands several times before it was purchased in 1864 by James A. Henshall, M.D. On this site in 1868, Henshall... learn more
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Fowler Park
500 Oakwood AvenuePrior to 1851, a portion of this park served as a cemetery. The property changed hands several times before it was purchased in 1864 by James A. Henshall, M.D. On this site in 1868, Henshall developed America’s first private fish hatchery which specialized in propagating black bass. The coach house is all that remains of a once spectacular estate. In 1945, this site was donated to the city as a park by sisters Ida M. Binzel and Anna Binzel Theobald, members of an early Oconomowoc brewing family.


Cornerstone Church | 1883
View Experience on Mobile | 354 N. Oakwood Avenue
A congregation of Norwegian Lutherans began building this church in 1872, but it was not completed until 1883. According to church records, it was known... learn more
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Cornerstone Church
354 N. Oakwood AvenueA congregation of Norwegian Lutherans began building this church in 1872, but it was not completed until 1883. According to church records, it was known as Our Savior’s English Lutheran Church from 1883-1953. When the Lutheran congregation built its new church at Lisbon Rd. and Greenland Ave., this building was rented by the Alliance Bible Church until 1978. Abundant Life Church rented the property through June of 1979, later purchased the building, and remained at this site until July of 1996. Currently, Cornerstone Church Lake Country occupies this site. The stained glass windows are original.


The Guesthouse | 1880
View Experience on Mobile | 344 N. Oakwood Avenue
This charming Carpenter Gothic cottage belonged to the Townsend House, a grand hotel, which once stood northwest of the Oakwood Avenue Bridge, commonly known as the Norwegian Bridge. The hotel... learn more
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The Guesthouse
344 N. Oakwood AvenueThis charming Carpenter Gothic cottage belonged to the Townsend House, a grand hotel, which once stood northwest of the Oakwood Avenue Bridge, commonly known as the Norwegian Bridge. The hotel, which burned in 1901, had been a summer destination for Chicago elites and was the scene of many social events of the era. The guesthouse originally had no kitchen since guests took all their meals at the hotel.


Oconomowoc Depot | 1896
View Experience on Mobile | 115 Collins Street
Although not directly on this walking tour path, the depot is noted because it is one of the most important landmarks of the city. Oconomowoc summer residents Albert Earling... learn more
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Oconomowoc Depot
115 Collins StreetAlthough not directly on this walking tour path, the depot is noted because it is one of the most important landmarks of the city. Oconomowoc summer residents Albert Earling (President of the Milwaukee, Chicago & St. Paul Railroad) and Philip Armour (a wealthy Chicago meat packing industrialist) were instrumental in having this passenger depot built. The previous facility was considered unsuitable for the reception of their wealthy, distinguished guests. Train services ceased in 1976. The depot was listed on the National Register of Historic Places in 1980. It is presently used as a restaurant.

Resources:
Barons to Bootleggers | Barbara and David
Barquist, © 2006
The Heritage Guide Book, Landmarks and Historical Sites In
Southeast Wisconsin
| Russell Zimmermann, 1976, 1989
Questers' Guide to Historic Oconomowoc |
© 1990, Third Printing, Spring 2007, J.S. Rockwell Chapter #721
The Questers, Inc.