Watch history come to life.

In celebration of Oconomowoc's 150th anniversary, we invite you to experience our history like never before. Through the power of augmented reality, your phone becomes your window to the past. Ready to go back in time?

Historical Highlights

A treasured theater, historic hotel, bustling train depot and marine railway – all distant memories, but not anymore. Journey back to witness these landmarks the way they once were.

How to take the Walking Tour

  • Go to phone settings and turn on location services

  • Downloading the Adobe Aero app is recommended prior to visiting a location on the map

  • Click the hyperlink to that location

  • Aim your phone at that location to see history come to life

The augmented reality mobile experience will vary by phone. Experiencing problems? Try these troubleshooting tips.

Historical Tour Map

take our historic walking tour

As you make your way from place to place, click each hyperlink below to view the historical placard on your phone. Look for the 3D icon to fully immerse yourself and go back in time.

City Hall
3D

01

City Hall | 1886

View Experience on Mobile | 174 E. Wisconsin Avenue

Designed by Milwaukee architect George B. Ferry, this was originally the civic center of Oconomowoc and, over the years, has housed city offices, the police and fire departments... learn more

Wizard of Oz Plaza
3D

02

Wizard of Oz Plaza | 2019

View Experience on Mobile | 168 E. Wisconsin Avenue

We’re off to see the Wizard! Oconomowoc has a special relationship with MGM’s classic 1939 film, The Wizard of Oz. The movie had its “World Premier Showing” on... learn more

Strand Theater
3D

03

Strand Theater | 1921

View Experience on Mobile | 144 E. Wisconsin Avenue

In 1939, MGM wanted to know how middle America would react to its newest film. And so, Oconomowoc was selected for the world premiere of the Wizard of Oz, at... learn more

Chase Bank
3D

04

Chase Bank | 1875

View Experience on Mobile | 138 E. Wisconsin Avenue

This early building once served as a livery stable for the townspeople, then later for the Jones House hotel which stood on the corner west of here. By 1920... learn more

Village Green
3D

05

Majestic Hotel | 1915

View Experience on Mobile | Northeast corner of Wisconsin Avenue and Main Street.

Several American Indian trails crossed here, and until 1975 a hotel and other establishments occupied the site. The first, the La Belle House, with white frame construction, opened in 1850. It was... learn more

Fay Block
3D

06

Fay Block | 1869

View Experience on Mobile | Southeast corner of Wisconsin Avenue and Main Street.

This triangular building, constructed by George W. Fay in 1869, is one of the most iconic sites in the community. Originally constructed of brick, the exterior and interior... learn more

Mann Block
3D

07

Mann Block | 1871

View Experience on Mobile | 102-110 N. Main Street

This three-story Italianate building has always included shops and businesses on the first two floors. In the past, the third floor was used for an armory, social gatherings... learn more

Main Street
3D

08

Old Main Street | 1870

View Experience on Mobile | 125-139 N. Main Street

This area was once the site of several significant early Oconomowoc businesses including the Peter Klos Saloon, Wegener’s Restaurant, Marine Railway boat shed... learn more

Cable Car Marine Railway
3D

09

Cable Car Marine Railway | 1901

View Experience on Mobile | 138 N Main Street

In the early 1900s, a marine railway was constructed just north of what is now Veterans Memorial Park, allowing boats to be portaged across the 200-foot isthmus between Fowler Lake and Lac La Belle. Boats were floated onto... learn more

Veteran's Memorial Park
3D

10

Veterans Memorial Park | 2015

View Experience on Mobile | 200 N. Lake Road

This community park honors all veterans, both living and deceased. The Oconomowoc Area Veterans Group, Inc. provided all services and costs connected to raising the money for the park’s... learn more

Zion Episcopal Church
3D

11

Zion Episcopal Church | 1889

View Experience on Mobile | 237 N. Lake Road

The land for the church was donated by John S. Rockwell, the “Father of Oconomowoc." The Romanesque limestone church that you see here replaced an earlier red brick structure... learn more

238 N. Lake Road
3D

12

Gould Residence | 1889

View Experience on Mobile | 238 N. Lake Road

The original structure was remodeled in 1899 by David Gould, a St. Louis millionaire. Inside, the sixteen-room mansion was fitted with eleven fireplaces. The once broad lot had sunken... learn more

307 N. Lake Road
3D

13

Scudder’s Cottage | 1895

View Experience on Mobile | 307 N. Lake Road

Built by Captain John Scudder from St. Louis as a summer home, the house has a huge veranda on two sides that makes it appear half again as large. It was known as “Scudder’s Cottage,” and... learn more

317 N. Lake Road
3D

14

Brookings Mansion | 1889

View Experience on Mobile | 317 N. Lake Road

Built by H. G. Brookings, a St. Louis businessman, the Queen Anne-style mansion was used as a summer home for the family until the 1920s. By 1955, the third floor and part of the second... learn more

318 N. Lake Road
3D

15

Peck Mansion | 1882

View Experience on Mobile | 318 N. Lake Road

This was the former site of the Harold Peck mansion. Harold was one of the sons of Philip and Mary Peck. Harold died during the construction of the mansion. The home was completed by his widow for... learn more

333 N. Lake Road
3D

16

Draper Hall | 1870

View Experience on Mobile | 333 N. Lake Road

This condominium was formerly the site of Draper Hall, a small roadside hotel that was later remodeled into a large, rambling hotel with a seven-column colonnade across the front. The columns were three... learn more

404 N. Lake Road
3D

17

Hitchcock House | 1882

View Experience on Mobile | 404 N. Lake Road

This was the home of J. C. Hitchcock, who was in the hardware business. The grounds had a large mineral spring which furnished the home with drinking water. The Swiss Cottage style... learn more

Catherine Clark Home
3D

18

Catherine Clark Home | 1881

View Experience on Mobile | 412 N. Lake Road

In 1879 Mr. Martin B. Medbery transferred this property to his wife. Built by Eunice Medbery, this house with its roof and stick-style gable is typical of architect James Douglas’ work. In 1942, Catherine... learn more

Fuller House
3D

19

Fuller House | 1884

View Experience on Mobile | 423 N. Lake Road

This Queen Anne Revival-style home was built by G. W. Fuller of Chicago. The north wall has an unusual window layout, a scroll-cut decorative panel at the third-floor... learn more

Townsend/Peck Home
3D

20

Townsend/Peck Home | 1846

View Experience on Mobile | 430 N. Lake Road

The southern portion of this home was built in 1846 by Martin Townsend for his son, Dr. Hosea Townsend, the city’s first resident physician. In the 1850s, it was purchased by Dr. William Warner, who built an... learn more

John and Lavinia Rockwell Park
3D

21

John and Lavinia Rockwell Park | 2021

View Experience on Mobile | 517 N. Lake Road

Oconomowoc's first log cabin was erected on this site in 1837 by Philo Brewer. A few years later, John S. Rockwell and his wife Lavinia purchased the property and... learn more

N. Lake Road Dam
3D

22

Lake Road Dam | 1837

View Experience on Mobile | 731 N. Lake Road

The first dam was built in 1837 near where the bridge is today, but it washed out and was rebuilt several times. A sawmill and gristmill were also located here. A navigational lock used to... learn more

Knollward
3D

23

Knollward | 1928

View Experience on Mobile | 800 N. Lake Road

This imposing mansion has been called the finest example of French Provincial architecture in the Midwest. It was built in 1928 by Marjorie Ward, the adopted daughter of mail-order mogul... learn more

Clark Estate
3D

24

Clark Estate | 1873

View Experience on Mobile | 128 E. Lisbon Road

This Gothic Revival house was once home to Emory A. Clark, a Chicago furniture manufacturer. It was moved to this site from the east shore of Lac La Belle. Many additions have changed its... learn more

Mon Bijou
3D

25

Mon Bijou | 1879

View Experience on Mobile | 351 E. Lisbon

This Gothic Victorian mansion was built as a summer home by Peter and Henry Schuttler, Chicago wagon manufacturers. Peter married into the Anheuser-Busch brewing empire. The estate... learn more

Fowler Park
3D

26

Fowler Park | 1945

View Experience on Mobile | 500 Oakwood Avenue.

Prior to 1851, a portion of this park served as a cemetery. The property changed hands several times before it was purchased in 1864 by James A. Henshall, M.D. On this site in 1868, Henshall... learn more

Cornerstone Church
3D

27

Cornerstone Church | 1883

View Experience on Mobile | 354 N. Oakwood Avenue

A congregation of Norwegian Lutherans began building this church in 1872, but it was not completed until 1883. According to church records, it was known... learn more

The Guesthouse
3D

28

The Guesthouse | 1880

View Experience on Mobile | 344 N. Oakwood Avenue

This charming Carpenter Gothic cottage belonged to the Townsend House, a grand hotel, which once stood northwest of the Oakwood Avenue Bridge, commonly known as the Norwegian Bridge. The hotel... learn more

Oconomowoc Depot
3D

29

Oconomowoc Depot | 1896

View Experience on Mobile | 115 Collins Street

Although not directly on this walking tour path, the depot is noted because it is one of the most important landmarks of the city. Oconomowoc summer residents Albert Earling... learn more

Resources:
Barons to Bootleggers | Barbara and David Barquist, © 2006
The Heritage Guide Book, Landmarks and Historical Sites In Southeast Wisconsin | Russell Zimmermann, 1976, 1989
Questers' Guide to Historic Oconomowoc | © 1990, Third Printing, Spring 2007, J.S. Rockwell Chapter #721  The Questers, Inc.

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celEbrate our anniversary with us

Our walking tour is just the start. See all our 150th anniversary events and festivities—and join the fun.

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